If you use Stickk will you get Stuckk?
dan tynan on Jan 18 2009 at 8:36 am | Filed under: Fat's that, Privacy
It’s that time of year again when I look down and think: "My God, I can’t believe how much weight I gained over the holidays. I’m so stuffed I should have a meat thermometer sticking out of my ribs."
But this year, in addition to renewing our gym membership and feeding the last of the Christmas cookies to the dogs, my wife and I signed with a web site called StickK.com.
As the name implies, StickK is there to help you stick(K) to your New Year’s resolutions or any other goal you want to achieve, like quitting smoking or watching less TV. (And if you’re wondering, yes, this was my wife’s idea.) They do it by literally making you pay for your transgressions.
Launched by Yale profs Dean Karlan and Ian Ayres and staffed by a bunch of recently matriculated Yalies, StickK is both fiendishly clever and a bit disturbing.
To find out more, check out my Culture Crash blog on Computerworld. (And yes, there is a happy ending.)
